SEO, SEM and SMM
PropTrackr’s new ‘Tip of the Day’ blog posts will frequently discuss the following acronyms related to online marketing, which you may want to take a moment to familiarize yourself with.
|–SEO (Search Engine Optimization)|
|–SEM (Search Engine Marketing)|
|–SMM (Social Media Marketing)|
The differences between SEO & SMM, and the the value of practicing both, are discussed in Jill Whalen’s article, “Social Media Marketing Doesn’t Replace SEO”